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Website Copywriting

I craft authentic, research-backed website copy that sounds like your audience,  tells your story and makes a lasting impression. 

Tell Your Story Right

The best websites aren't filled with boring jargon. They tell real stories, speak like real people and hit the benefits their audiences need to know about.

 

Because when you cut complexity and use words to remember, people will buy more, subscribe more—and they'll tell their friends to do it too. 

AI is a powerful tool. But it lacks deep insight. It lacks nuance.

And, above all else, it doesn't know your audience like we do. 

With 5+ years of website copywriting and strategic thinking, I can help solve your copy problems. I'll immerse myself in your audience and your goals to help you say what you need to say, say it the right way and get lasting results.

Strategy.
Tone.
Results.

The Web Copy Process

1

Kick-off and Research

We kick things off with a team call where we discuss your goals, targets, audience and more. Next, I start researching your brand, interviewing your team, exploring reviews, hitting forums and capturing how your audience already talks about you.

2

Deep Work

With research in hand, I put in the deep work to ensure your headlines hit the mark, your products persuade and your copy captures your story.  There are no shortcuts here. No easy AI solutions. This is all about psychology, context and nailing how you and your audience speak. 

3

Delivery and Feedback

I'll present your fresh copy in a wireframed document. Take your time with it, share it with your team, then give me your feedback when you're ready. ​ I'll make any changes, present a final draft and stay on hand to proof once your site goes live. 

I write good words,
so you don't have to.

Testimonials

Zaira Palumbo,

Singing Teacher and Performer

"George helped me to provide a consistent voice across my website and convey a more relaxed and approachable narrative for my target audience. He was very efficient and easy to work with, quickly making any changes that I requested and clearly explaining the choices he made. I would highly recommend him to anyone needing a professional copywriter."
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