Project:

Graduate Brochure

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Goals:

Published digitally and in physical print, this brochure was aimed at graduates, promoting financial software development company, Murex, as an attractive post-uni prospect. Launched in tandem with their new careers website (which I also worked on), the wider project aimed to adjust the company tone of voice to make it more engaging and current while appealing to those with a keen interest in FinTech.

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Results:

I worked closely with the project manager and graphic designer on this project to deliver a brochure that hit the brief: positioning Murex as a workplace that’s innovative, engaging and fun, while maintaining their image as a serious market-leader in the FinTech space. We also worked carefully with the Murex team to ensure the perfect balance of wording between entertaining and engaging, plus technical and informative. We wanted readers to know instantly whether Murex was the right place of work for them.