Pants&Socks.com

Project:

SEO-focused Blogs

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Goals:

To grow the customer base of Pants&Socks.com, position them as a dedicated thought leader in the space, provide helpful advice on purchasing the right products and to drive overall sales and site traffic.

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Results:

Working with a talented SEO consultant, we crafted a series of blog posts that has significantly boosted the audience and customer base of Pants&Socks.com over time. These blogs (formed of product reviews, FAQs, buyer’s guides and more), coupled with bold and eye-catching sales campaigns, have grown the audience from just 2,000 in July 2021 to over 40,000 regular customers by the end of 2022. Each blog post, while informative, showcases the jovial P&S tone, which has matured over time, but retains its playful—and at times, risqué—sense of humour.